A charismatic Swiss was my boss at H,T,P, - he was bat-shit crazy, and did not like me at first. Until I could prove him that I was creative and trustable. I started as copy writer, got then the lead of the creative department and then, when the girl with the most customers got pregnant, had to take over all her clients. Rough times, I tell you… but hell did I learn a lot! Here is just a selection of my customers at H,T,P,:
McDonald’s
I had worked at the first McDonald’s in Germany, in Munich, during school, so it was a fun coincidence to have them as customers years later! The Head of Marketing had one credo: each family in the world should eat three times a day and this was his target: they should all eat at McDonald’s.
OWP Optische Werke Passau
A manufacturer of glass frames - small, but global “New York, Paris, Passau”. I made the most beautiful and stressful brochure on black background for them with the art director (who coincidentally also was the love of my life). Foto shooting in Nice, France, print in 26 languages and I tell you: proof reading in Finnish and Greek is nothing but a challenge!
Richard Hengstenberg
Pickles, mostly. Cucumbers, Sauerkraut, very German, very high quality, and a very consistent selling strategy. Branding and design by the rules, not very fun, but a good lesson.
MADAME (monthly magazine)
We always were joking that the target group of MADAME was threathening to die. High class women’s magazine, very stylish! In fact I wrote my thesis about the difference in the Photography style between ELLE (20 - 30 yo readers), VOGUE (30 - 50 yo’s) and MADAME (50+).
HOEPFNER
You can’t work in an agency in Germany and NOT have a beer company as customer. Hoepfner was one of them. For the other, which was an alcohol free beer, I was not only the responsible account director, but also the model for the ad’s shooting, demonstrating that you can also have fun with a zero beer.
ELECTRONIC PARTNER
The very first marketing association of electronic shops and I had the honour of designing their logo and develop their entire Corporate Design. Even if that shade of green is not my fav…
