Above-the-line and Below-the-line worldwide: Development of central brand strategy, CD, CI.

Development of marketing concepts for worldwide set-up

Development of target group strategy

Coordination of all international advertising activities

Control and decision of all advertising activities worldwide

Analysis of competition and markets

Roll-out of communication strategy worldwide

Regular global Communication Meetings

Development and roll-out of the worldwide CRM-concept

Set-up and extension of consumer data base

Roll-out of dedicated target group oriented CRM activities

Newsletters, Downloads, Direct Mailings, SMS-Campaigns, E-Campaigns, Events with integration of dealers

NOMENCLATURA

Streamlining of company-wide type designations

Development of a general naming concept based on the target group strategy and set-up of nomenclature for all products

Conception of the worldwide launch (atl & btl) for the HighEnd product line FINE ARTS. Best news was the decline of the competitor’s shares on day 1!