Development and implementation of the Branding Strategy

Brand management, maintenance and protection

Global trade fair concept

Further development of CI/CD, implementation at image and product level (including web)Image- and technical articles, Press Releases, Interviews

Development and implementation of a social media strategy for brand and product communication

Set up a customer magazine in print and digital

Architectural design (internal and external)

Above-the-line and Below-the-line (global)

Concept for global Showrooms for one-brand and multi-brand

Development of communication for the Digitalisation

Implementation of the central brand strategy at product level

Equipment design and nomenclature for technologies, coatings, equipment and services including legal coordination

Coordination and monitoring of all international activities

Annual communication meetings

Continuous internal communication (People Announcements, Newsletters)

Development of a global concept for white and blue collars (no PCs)

Development of a pyramidal communication structure

Set up motivational concept for COVID-19-communication

CRM

Development and establishment of the integrated CRM concept

Data asset management including sales support tools

Implementation of the target group-oriented CRM-measures, e.g., eNewsletter, download manager, direct mailings, customer portal

M&As, CHANGE MANAGEMENT

Internal and external communication within acquisitions, change management, development of integration strategies