my Professional profile
I stand for INTEGRATED COMMUNICATION, where internal and external, image- and product communication, digital, printed and social activities reflect the identity of the brand, follow the same strategy and deliver the same relevant messages.
TARGET GROUP thinking is the base of every step undertaken; defining the content, the wording and the channel.
Communication is a SERVICE delivered to the company and to the stakeholders. I deliver this service based on scientific rules, on professional processes and on empathy and understanding.
The company’s BRAND must have a sharp positioning and an emotional loading and then "communicates" to all stakeholders in a human way.
Clarity, coherence, continuity, safety and INTEGRITY are the cornerstones of my communication and in leading a team.
TRUST is the core value I give and expect from my management and my colleagues. Building stable and happy teams is of crucial importance to always keep the momentum and the pace.
Communicating CULTURE CHANGE - especially within acquisitions - requires a sensitive, open and pro-active information - internally as externally.
corporate communication
Development and implementation of the Branding Strategy, Brand Management, maintenance and protection
Global trade fair concepts
Development of CI/CD, implementation at image and product level (including web)
Image- and technical articles, Press Releases, Interviews
Development and implementation of a Social Media Strategy for Brand and Product Communication
Customer Magazine in print and digital
Architectural design (internal and external)
Marketing communication (Product communication)
Above-the-line and Below-the-line (global)
Concept for global Showrooms for one-brand and multi-brand
Development of communication for the Digitalisation
Implementation of the central Brand Strategy at product level
Equipment design and nomenclature for technologies, coatings, equipment and services including legal coordination
Coordination and monitoring of all international activities
Annual communication meetings
Internal communication
Continuous internal communication (People Announcements, Newsletters)
Development of global concepts for white and blue collars (no PCs)
Development of a pyramidal communication structure
Set up motivational concepts for crises’, e.g. COVID-19-communication
technical documentation
Streamlining of company-wide type designations
Integration of user manuals into CD
Implementation of software for a CD-aligned Technical Documentation, ensuring appropriate adaptation of manuals between different brands
crm (sales support)
Development and establishment of the integrated CRM concept
Data asset management including sales support tools
Implementation of the target group-oriented CRM-measures, e.g., eNewsletter, download manager, direct mailings, customer portals
M&A and change communication
Internal and external communication within acquisitions
Change management
Development of integration strategies
“Hands on professional
for the complete
communication spectrum.”
“Loyalty, passion, engagement – for integrated communication.”
“Communication
from the ground up.”
“Academic degree and
decades of experience.”
“Building teams, and motivating and developing humans is one of my preferred skills, please check some testimonials by customers, colleagues and employees on my business Social Media.”