for Leica Geosystems, then for all brands within the Division Hexagon Geosystems (ca. 25)

Monitoring the license agreement for Leica Geosystems

Development and roll-out of the Branding Strategy

Brand Management of all brands

Development of CI and CD, roll-out into the complete communication, on image and product level, incl. web

Development and roll-out of a Social Media Strategy for image and product communication

Above-the-line and Below-the-line worldwide

Implementation of the central brand strategy on product level

Development of communication concepts for worldwide use incl. POS and exhibitions

Support of product design incl. legal aspects

Product naming incl. legal aspects

Coordination and monitoring of all international activities

Analysis of the competition and of international markets

Organisation of annual Marketing Communication meetings

Development and implementation of the worldwide CRM

Set-up and roll-out of the consumer data base

Implementation of the single target group oriented CRM-activities, e.g. e-Newsletter, Download Manager, Direct Mailings, Customer Portal

TECHNICAL DOCUMENTATION

Streamlining of company-wide type designations Integration of user manuals into CD

Implementation of software for a CD, ensuring appropriate adaptation of manuals between different brands

M&A, CHANGE MANAGEMENT

Internal and external communication within acquisitions, change management, development of integration strategies, development of CD-Design for individual brands